Bloomside Botanicals
brand Design
vibes
Grounded, earthy, minimal, wam, inviting, botanical
industry
Herbal Wellness
the project
Bloomside Botanicals is a Maine-based herbal wellness brand rooted in the rhythms of the land. The brand refresh was designed to reflect that same grounded, intentional pace—clean, minimal, and deeply connected to nature. An earthy, muted palette inspired by florals, herbs, and soil creates a warm, natural foundation, giving the brand a feel that’s human, simple, and timeless.
The logo mark features botanicals weaving through a B monogram, creating a symbol that feels rooted, connected, and intentionally minimal. The lettering was adjusted by hand to introduce a slightly wonky, organic feel—adding personality while still feeling fresh and easy to read—and balanced with a crisp secondary font to keep everything grounded. Together, the identity reflects the care, intention, and roots behind every part of Bloomside.
