Coastline Fastpitch 

After changing her business name from Julie Roy Pitching to Coastline Fastpitch, we created a brand and website to authentically reflect Julie’s vision. The goal was to appeal to her feminine audience, while still bringing in the softball grit. To achieve this, I designed a logo that incorporated both softer elements, the flowing wave and script font, as well as bolder elements, the main font and color palette.

Coastline Fastpitch’s website was intentionally constructed to make her new inquiry and booking process more accessible. I wanted to keep the designs clean and organized for a streamlined experience.

Since creating the brand, Julie has come back to me for a t-shirt design being printed soon!