Alight Psychotherapy
brand Design
vibes
Earthy, approachable, fresh, minimal, grounded
industry
Therapy, Wellness
the project
Alight Psychotherapy is a therapy practice based in Sitka, Alaska, created to support people through all the very human parts of life, connection, and growth.
The whole identity is rooted in the idea that growth isn’t linear. Life moves, shifts, settles, and changes, and there’s space for all of it. At the center is a hand-drawn mark inspired by that natural ebb and flow—the wave represents movement and change, while the horizon brings a sense of steadiness and balance. Together, they subtly form an A & P for Alight Psychotherapy, adding a little hidden meaning to the design. Organic forms and little imperfections keep everything feeling human and approachable, while rich earthy tones and brighter pops of color bring in warmth, optimism, and a little bit of energy.
