Petal & Pine Planning

the project

Petal & Pine Planning is a Maine-based wedding planner all about helping couples step away from expectations and traditions to create celebrations that feel personal, intentional, full of character, and authentically them.

The brand & website designs were all about bringing that same energy to life. Alternative, playful, full of personality, and completely Sarah. The traditional tattoo-inspired mark brings together a rose for “Petal” and pine sprigs for “Pine,” giving a little nod to the name while leaning into the edgier side of the brand. Earthy, grounded tones keep things feeling warm and approachable, while playful pops of color, bold type, and alt details bring in that spunky energy.

The website is full of fun layouts, bold details, and movement throughout to bring the personality of the brand to life. The whole experience feels playful, personal, and laid-back while still getting down to business—just like the experience Petal & Pine creates for couples.Petal & Pine Planning is a Maine-based wedding planner all about helping couples step away from expectations and traditions to create celebrations that feel personal, intentional, full of character, and authentically them.