Crescent Plumbing & Heating

the project

Crescent Plumbing & Heating is a family-owned business based in South Portland, Maine built on honesty, transparency, and a deep respect for its clients. Their mission is to serve the community with integrity by delivering reliable, professional plumbing solutions that bring comfort and peace of mind. A key part of their approach is a commitment to educating homeowners about their plumbing systems. By upholding these values and empowering clients to make informed decisions, Crescent Plumbing & Heating aims to redefine what it means to be a tradesperson in the 21st century.

There’s a certain pride that comes with doing the job right - no shortcuts, no fluff, just honest work that speaks for itself. That’s what Crescent Plumbing & Heating is all about, and that’s exactly what this brand was built to reflect.

The logo mark is a chickadee perched on a crescent wrench - Maine’s state bird meets the tools of the trade. The wrench represents skill and craftsmanship, while the chickadee adds warmth and approachability, symbolizing home, resilience, and the friendly spirit of Maine.

The color palette brings that balance to life: earthy neutrals with weight and edge, grounded by warm green and tan, and energized with a golden pop. The typography ties it together with a rock-and-roll flair - bold, rustic, and full of personality. The result is a brand that feels rugged, approachable, and true to its roots.

“ Working with Taylor at Coast Creative Co. to develop the brand image and logo for my plumbing company was an absolute pleasure and a fantastic investment… The design process was incredibly smooth, collaborative, and stress free. She translated our vague ideas into a logo that is clean, modern, and instantly recognizable. The final result is perfectly professional and exactly what we needed.” Full review