McFarlane Field Associates

the project

McFarlane Field Associates is a real estate company in the Coastal Maine/Greater Portland area.

Taylor came to me with the goal of building a full brand identity around their logo, and to create a look that felt fresh, cohesive, and true to their coastal Maine roots.

The refresh includes:

• A refined color palette inspired by the Maine coast—deep blue & soft neutrals.

• Hand-drawn icons that add a personal, authentic touch.

• A new font system that is stylish, clean, and enhances brand cohesion.

• Brand patterns and design elements to bring in texture and depth.

• Updated marketing collateral that feels polished, professional, and timeless.

The vibes give a minimal, welcoming, and elevated feel—one that reflects the care and expertise MFA brings to each of their clients!

“ Working with Taylor was awesome! She is incredibly organized, attentive, and has an amazing ability to bring a vision to life. She nailed our goals for two separate projects and executed everything beautifully and on time. Her professionalism and efficiency made the entire process seamless. We will absolutely be working with her again—highly recommend!” Full review