reign outdoors co.
brand Design
vibes
Rustic, bold, outdoorsy, minimal
industry
Dog Gear, Outdoor, Hunting
the project
Reign Outdoors Co. is a handcrafted dog gear company specializing in rugged, durable gear built for any adventure. Alexa approached me to refresh her brand with a look that was unique, and that truly reflected her personality, passion for pheasant hunting, and the high quality of her products. The new logo effortlessly blends these elements, with a paw print that subtly features a pine tree silhouette, while the surrounding circles resemble a shotgun shell to represent pheasant hunting. The color palette mirrors the bold, vibrant hues of the pheasant, tying the entire design together.
โ It was like Taylor went into my brain and brought my ideas to life! I can't thank Taylor enough, and I can't wait to work with her again! I 100% recommend Taylor; she knows how to take an idea, run with it, and bring it to life.โ Full review