Southeast Bookkeeping & Tax

the project

Southeast Bookkeeping + Tax brings clarity and confidence to the financial side of running a business. They help small business owners feel grounded and empowered by turning their numbers into clean books, clear reports, and insights that actually make sense — supporting real, sustainable growth and the freedom that comes with it.

The brand and website lean into a more fun, approachable take on bookkeeping and tax — a refreshing shift in a world that can often feel intimidating or overly serious. The visual identity blends bold, modern femininity with coastal Alaska touches, creating something that feels confident yet easygoing. The logo blossoms into a symmetrical floral mark with Mediterranean undertones, framed like a stamp to symbolize care and intention. Paired with flowing script and typewriter-inspired typography, the look feels nostalgic, playful, and elevated. Strong coastal neutrals and a moody pop of red bring it all together, giving the brand a warm, welcoming personality that mirrors the clarity and approachability at the core of Southeast Bookkeeping + Tax.

“She is creative, detail oriented, and goes above and beyond to make sure your brand + web page is just right!” Full Review