Southeast Bookkeeping & Tax

the project

Southeast Bookkeeping + Tax brings clarity and confidence to the financial side of running a business. They help small business owners feel grounded and empowered by turning their numbers into clean books, clear reports, and insights that actually make sense — supporting sustainable growth and the freedom that comes with it.

Elle came back to me for a brand and website refresh as her business and vision evolved. She wanted the new look to feel more fun and approachable — a refreshing shift in a space that can often feel intimidating or overly serious. The visual identity blends bold, modern femininity with subtle coastal Alaska touches, creating something that feels confident but still easygoing. The logo blossoms into a symmetrical floral mark with soft Mediterranean undertones, framed like a stamp to reflect care and intention. Paired with flowing script and typewriter-inspired type, the overall look feels nostalgic, playful, and elevated. Coastal neutrals with a moody pop of red tie everything together, giving the brand a warm, welcoming feel that mirrors the experience Southeast Bookkeeping + Tax offers.

The website follows that same energy — clean, inviting, and easy to move through, with clear messaging that helps take the overwhelm out of bookkeeping and tax services. I also created a custom service and pricing guide to match, designed to feel straightforward, friendly, and transparent so potential clients can quickly understand what’s offered and feel confident reaching out.

“I have worked with Taylor twice now! Her work is thoughtful & creative - she was able to read my mind and bring our brand evolution into reality and give it so much life. I love how everything turned out and get so many compliments on our website and branding!” Full Review