Outside Families
brand + web Design
vibes
Outdoors, relaxed, inviting
industry
Outdoor, Blog
the project
Outside Families is a blog created by Brighton Peachy with the goal of helping families feel confident and inspired to get outdoors.
Brighton reached out to me in hopes of bringing new life to her blog website and brand. The goal was to create a relaxed, welcoming space that truly captured the spirit of the outdoors. The visual identity I created pulls in earthy colors, playful and clean fonts, and trail-inspired brand elements to bring those outdoorsy vibes to life. With a focus on building a blog-centric website, I used the new brand to craft a design that is not only fun and inviting, but informative and easy to navigate.
“I could not be happier with how my branding and website turned out! Taylor did an absolutely amazing job! I gave her very general & not much to work with creative prompts but she took it and ran with it and it turned out better than I pictured!” Full Review